Internet Marketing - Marketing with Safelists - List Building

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As you have probably already heard, internet marketing is run by Opt-in Lists!

You must have your own list!  You will not make money on the internet if you do not have your own Opt-in list.


It's your exclusive list of email addresses for people who have asked you to send them your information or have joined a program from one of your websites and are likely interested in your information.

You subscribers understand that you will continue to send them information and offers unless they decide to opt out.

To get a better understanding of what an Opt-in list is, let’s understand what an Opt-In List is NOT.

An Opt-in email list is NOT the email addresses that you gathered from websites, classifieds, newsgroups, FFA sites, safelists or any other source.  The people whose addresses that were gather in this manner never requested information from you. Email addresses gather in this manner will be considered SPAM.

An Opt-in list is NOT the addresses of advertisers who sent you their offers at YOUR request. These advertisers did not ask to see your offer.

An Opt-in list is not a list that you purchased. The people on the purchased list did not subscribe to your list.  If you purchase leads and the people do not subscribe to what you have to offer, you can be accused of SPAM.


List Building is the “One Thing” you must do if you expect to make money on-line.

And you definitely will not make very much money advertising your products by sending ads directly to safelists.

However, you can use safelists to help build your Opt-in list and then sell to that list. 

Now, you may be thinking this does not make very much sense, “I can’t make money from safelists, but I can develop a list from those very same safelists to make money from.  Why would anyone want to use safelists to build their Opt-in list?”  After all, there are certainly better list building methods than safelists.

Let me further explain.

Advertising can get pretty expensive. But free Safelists can be used by those who have plenty of time and don't want to spend a lot of money on advertising.

The easiest way to grow your list via your safelists is to give away something for free of value.  Give away a free book, report, sofeware or ecourse of value to potential subscribers and in return you get their email address.

Then follow up with your potential customers with a series of well written messages since most people will not buy from the initial email.

Here is a simple way to Build your own Opt-in List using safelists. First join as many Free Safelists that you can manage.

Use the Safelist Directory eBook™ v3.0  to find thousands of FREE web-based mailer safelists to email your ads to.

Next you will need an autoresponder or a sign up form on your web site.


An AutoResponder is basically the e-mail version of a fax on demand but will automatically store the person's information and send a series of emails that are stored in the system. These letters can be set to go out at select intervals.

The AutoResponder is the most important tool in building your list.  Most people will not buy on the first contact.  It generally takes 7 or more contacts by you to the potential customer before they will buy your product
The AutoResponder will deliver your message, free book, report or ecourse. This way, your messages your product, service or program are keep in front of the potential customer so they will remember you.

The AutoResponder messages build up trust with your prospect and then they are more willing to consider your offer/product/program.

When you or someone sends an email to your autoresponder address or you enter a name into the system, the following will happen:

Once it is set-up all you have to do is add names and email addresses and load it with 7 or more letters in your system, then you will be able to concentrate on building your list.

Make sure that you enter your email address in order to test your emails. This will also ensure that the messages are formatted correctly etc.

Because AutoResponders are so important, you need to have a good reliable AutoResponder system.

Sendfree offers a free autoresponder. However, each message you send out will have a classified ad on top of it.  Personally, I’d rather not have other ads competing with my advertisement.

This means that you would have to use a paid autoresponder service vice a free autoresponder.  I use several different autoresponders.  I use wwKiosk because of the use of unlimited  autoresponders (wwKiosk refers to them as supersponders) as well as other tools such as their safelist franchise, free Leads, free hosting, safelist script and FFA. 

Profitautomation autoresponders are excellent and offers free autoresponders for 30 days.  These Autoresponders effortlessly follow up sales and leads, manage your mailing lists, and build repeat customers.

Another excellent autoresponder that I use is Aweber , one of the best autoresponders on the market.


Here is a simple way to Build your own Opt-in List using safelists.  First join as many Free Safelists that you can manage – some responsive ones are listed in appendex A.

Next point all inquiries and offers from your ad to your autoresponder address.

In other words, do not use the URL of the product or service that you are trying to promote, use a separate autoresponder email address for each product or service.

Remember the goal is to use your autoresponder to collect the email address of your potential customer.

Let’s look at the following free video giveaway example for “Headline Creator Pro”, a software tool that creates headlines.  Since giving away free information is the easiest way to build your Opt-in list, I wrote the following ad to give away the free video:

Free Online Video Shows You How to Create Great Headlines. What if you answer 4 simple questions and push 1 button to get 100 killer headlines in 17 seconds? Thanks to our amazing software, you now can get 100 top notch headlines in record time say goodbye to mediocre ad results forever. To get the free video,Go To:

The above ad is sent to all of my safelists.  Note how the autoresponder email address, , is used vice the product URL (the customer will click on the product URL once he/she has read the first autoresponder message).  

When a potential customer responds, my autoresponder collects the person's name and email address and adds it to the Opt-in autoresponder list; and then immediately sends out info about the free video.
This next step is important. Always send them a confirmation letter immediately.  The confirmation letter should always include an opt-out or “remove me” link.

If your subscriber did not want to be on the list for some reason, they can opt out by clicking the opt-out link.  Most good autoresponders have opt-out features included.  Just make sure that feature is turned on when you send you confirmation message.

The other previously stored messages will be sent out at the intervals that were selected.

Lets go over the steps for using safelists to build your lists:

Here is an example of an email ad that I used to get subscribers to for my 5 day eCourse on safelist submitters:
Subject:  Don’t Join any Safelist Submitters Until You ==>READ THIS!!

Don't know much about safelist submitters.
Don't know how they work or the best one to sign up for.
Then you need the "Automate Your Safelist Marketing"

Sign up for the free "Automate Your Safelist Marketing"
eCourse and receive three days of high quality info
on safelist submitters.

Send blank email TO:

All the best,

Russell Carter

9203 Sandy Creek Road
Ft Washington, MD 20744


This is a commercial email


This email built me a targeted list of over 250 subscribers who were interested in safelist submitters in no time.  Then my seven follow letters were use to provide informative information about safelist submitters. 


So now you have started inquiries to your autoresponder and you are starting to develop the opt-in list.  But, after you've delivered that free book, report or eCourse to your subscriber, you need to send him/her further follow-up information to make the sale.

When you don't follow that first message with additional messages, you may loose a potential customer.  So, do not lose profits due to inconsistent and ineffective follow up?

In order to be effective, you need to design an autoresponder follow up method, and stick to it. If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, you will lose them.


Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Marketers who use this same technique confirm that they have increased the sales of various products or services!

First, develop your follow up messages. You should already have a first informative letter loaded into the autoresponder.

Your next letter marks the beginning of the follow up process, and should go into more detail than the first letter.  Stress the BENEFITS of your products or services!

Your next 2-3 follow up letters should be shorter than the first two letters.  This message should list benefits and potential uses of your product.

The next couple of follow up messages should create a sense of urgency in your prospect's mind.  Make a special offer, giving her a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Write each of your final 1 or 2 follow up messages in the form of a question. Ask your potential customer why he or she hasn't yet ordered?  Try to get them to respond about the price or feature.

Even if they do not order, the feedback can help you modify your follow up letters or products, so that other potential customers will order from you.

The timing of your follow up letters is just as important as their content. You don't want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot leads to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart.  Your prospect is still hot, and is probably still shopping around!  Tell him about the benefits of your products and services, as opposed to your competitors'. You will make the sale!

Send the next final follow up messages later on. You certainly don't want to annoy your prospect! Make sure that these last letters are a couple of days apart.

Following up effectively seems complicated, but it doesn't have to be! So many potential customers are lost because of poor follow up - don't you want to be one of the few to get it right?


You should always send your sign-up a “thank you for joining my safelist” email and start your follow up process.  In this case it is recommended that you send a series of informative emails or free offers before you try to sell your product.  Build trust with your potential customer before you start to bombard them with offers.

Give this Method a Try - there is no faster way of increasing your online income than building your OWN Opt-in List. Use safelists to build your own large network of contacts and the possibilities will be endless.

Also, as an example of how I use autoresponders, I wrote a 5 day email course on Safelist submitters.  Below is the first message that my autoresponder sends out when you click on the link in my ad: 


Subject: Automate Your Safelist Marketing Efforts, Part 1

Hi ~~NAME~~,

Welcome to the "Automate Your Safelist Marketing"
eCourse. This course was developed as an introduction
to automating posting ads to safelists using safelist

Today and for the next 4 days you will receive parts 1
- 5 of the course.

Lets start with Part 1.  I hope you enjoy it,

Russell Carter

Automate Your Safelist Marketing Efforts, Part 1
 By Russell Carter


Automation is one of the main keys to online success.
And safelist auto submitters are one of the most
effective time saving automation tools available if you
are marketing with safelists.

Posting to safelist manually, one safelist at a time,
can be time consuming and boring.  If you are only
posting to several safelists, then manually is okay.

However, to effectively market with safelists, you need
to post to hundreds of safelists.  This is a numbers
game, the more safelist that you post to, the more
results you will see.

Safelist users should automate posting ads to safelists
as soon as possible.  The tool that you need in your
arsenal is a safelist auto submitter.

Auto submitters are also known as safelist auto
posters, safelist auto submitters, safelist submitters,
safelist bulk posters, safelist bulk mailers, and
safelist blasters. All of these names refer to
applications that can post ads automatically to
hundreds of safelists.

Instead of having to log into each safelist
individually, log in once with the auto submitter,
submit your ads and send to hundreds of safelists with
one click.  It would take hours to manually post to 100
safelists. It only takes several minutes using a
safelist auto submitter.

Well, thats it for today, but stay tune for Part 2
where I will talk about how to use a safelist auto

Part 2 of "Automate Your Safelist Marketing eCourse"
will be in your box tomorrow.

© Copyright 2003 - Russell Carter All Rights Reserved

SafelistBoys...exactly what you hope it is
Inexpensive...GO To

The above was the first of five messages sent to the subscribers who signed up for the ecourse.  I gave the subscribers 5 days of free useful information on a subject that interested them.  The five emails were spaced 2 – 3 days apart.  Note at the end of the first course, I included an ad for the SafelistBoys Safelist Submitter.  Prospects don’t mind looking at your offer if you give them useful information. 

Now my friend, you are on your way to building your list using safelists. It doesn't happen overnight! The number of subscribers you get will depend on how hard you work your safelists - 5 to 10 sign-ups each day will be a good starting point.

And that's using the free safelists.  Upgrade to PRO or EXE membership in these safelists and you will receive more subscribers to your opt-in list every day.



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