Internet Marketing - Marketing with Safelists - Best Time

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Chapter 12 - THE BEST TIME TO SEND YOUR SAFLIST ADS

When is the best time to send your safelist ads? 

Which day of the week better than other days?

Is AM or PM better to post your ads?

Or, how often should you rotate your ad?

Imagine this…

You have a great offer and have spent hours writing a killer ad.  You have a subject line that really pulls.  You also check to see that formatting for your ad is correct.

Everything is in place.  You post your ad to all of your safelists and send them off. You just know you will receive many responses/subscribers/sales.

You check your email a couple of hours later. Nothing! You check your email again a couple of hours later and still nothing.

You check the next day and you have only 2 subscribers and no sales.  Now you are concerned!  What went wrong?  You back track and go over everything that could have gone wrong.

Then it hits you like a ton of bricks!  Its Christmas Holiday and people are out shopping or spending time with family!

When you send your ads is almost as important as your subject line or the content of your ad.  Because no matter how good your subject or the content of your ad, no one will see it if you send at a time when people are less likely to open their mail.

Both the frequency and timing of your safelist marketing campaigns can have an effect on the response of your safelist ad.  You can increase the response of your ads by adjusting the times when you send your safelist ads to your lists.

HOW MUCH COMMUNICATION IS TOO MUCH?

Due to the nature of safelists, there is no such thing as too much communication because you need to get you ads in front of as many people as possible.  With safelist marketing, you can send as often as necessary and will not be accused of SPAM because these are opt-in lists.

Generally, with safelists, the more often you send your ads, the better the response.  Safelists are different from your own personal opt-in list where very frequent mailings will cause people to unsubscribe from your list.

However, it is advised that you rotate your ads daily.  Your ads will become stall if you are sending the same ad every day.  People will simply delete your ad.

All audiences and businesses are different.  Think about your product or service you are trying to target with your safelist ads and how often your customers use it or buy. This, as well as testing, will help you determine how often to communicate.

 

HOW MUCH COMMUNICATION IS NOT ENOUGH?

Again, due to the nature of safelists, communicating too infrequently is “bad”.  I hate to repeat myself, but safelist users need to send out as many ads as possible “everyday”.  If you do not expose your ad enough, no one will see it due mainly to safelist users deleting your mail.

There is no such thing as NOT enough communicating in safelist marketing.  This is different from your opt-in list where communicating too little will cause your list to forget about your or forget that they subscribe to your list.

BEST TIME OF DAY TO SEND MAIL

What's the best time to hit "send?"

A very famous internet marketer said his test has proven that most emails sent mid-day (11am-2pm) will get better responses.  Sending during this time gets better open and click-through rates than send email in the evenings. 

However, safelists marketing is unique in that many safelist users with POP 3 email boxes are now using mailbox cleaners to delete email at set intervals. 

Generally, most servers are set to empty your mailbox every 12 hrs automatically at 12 Noon and at 12 Midnight.

In this case, you want to send your ads right after midnight or after 12 noon.  That way, your ad has the possibility of staying on the list for 12 hours before it is automatically deleted.

Again, safelists are unique because some ads are sent out immediately while others ads are not.  Your best bet would be to use safelists that send out your ads immediately, and then you can send the ads between the times that the mailbox cleaners are deleting your email.  You would not want you ads sent out on the same intervals that the mailbox cleaners operate… would you?

 

BEST DAY OF WEEK TO SEND MAIL

Now, what are the best days of the week to send out safelist ads?

Tuesdays, Wednesdays and Thursdays have been proven to be better days for sending emails for both consumer and business audiences. 

However, I have received very good responses from my safelist ads on Fridays as well as weekends.  My goal was to get subscribers to my list.  So, it is possible that people will opt onto your list quicker than they will open their wallets and depart with money.

Again, the bottom line is to test which days are better for your particular ad.  It depends on what service or product you are marketing to your target audience.  And it depends on if you are trying to get subscribers or trying to sell with your safelists.

ARE HOLIDAYS A GOOD TIME TO SEND EMAIL?


What about Holidays? It is hard enough as is to get safelist users to open your ads on non holidays.  Holidays in general are bad for sending safelist ads because people are out of town or spending time with friends and family members.  Marketers are less inclined to open your emails.  This is especially true around Thanksgiving and Christmas. These are two of the busiest holidays of the year.


TESTING AND ANALYZING YOUR FEEDBACK 

The best way to determine the best day of the week or the best time of day to send your safelist ads is by testing and then monitoring your feedback (e.g. email replies, survey responses, and unsubscribes).  

I recommend sending the same ad to your safelists on different days of the week and write down your results. Then test sending your ad at different times during the day and again write down your results.

Be sure to record your results from your tests.  You can then establish a schedule that is ideal for your safelist audience.  Here are some of the things that you should record:

 

Depending on the results of your test, use the day of the week and the time of day that gives you the optimum responses from your ad.

My number one criteria for determining whether my safelist ads are working is the “number of New Subscribers to my list”.  I am less concerned with making sales directly from safelist ads than getting new subscribers whom I can email my ads to after I have established contact with them.

It is also a good sign if you are getting email replies after sending out safelist ads.  This means that people are reading your ads.


Chapter 13 - THE VALUE OF OWNING YOUR OWN SAFELISTS
 





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